Entries by Paul Martin

Where our identity lies

Marketing encompasses many different activities all designed to captivate – and keep – the hearts, minds and disposable incomes of new and existing customers. Specifically, in the context of Proudly South African, the country’s only official buy local advocacy campaign, this means finding local vehicles to carry our message, the better to resonate with South […]

Hello Press

Marketing Achievement Awards South Africa’s Marketers Rewarded for their Excellence – Call for Entries The inaugural Marketing Achievement Awards – an event that celebrates excellence in the science and art of marketing – will recognise and reward those innovative marketers whose work demonstrates the intrinsic value inherent to this crucial discipline, whilst simultaneously raising marketing’s […]