fbpx

CATEGORIES

Great marketing is always simple. We’re looking for rigorous upfront thinking and marketing that goes beyond communication. Above all, it should lead the business through identifying customer need, and focus, align and empower the organisation’s resources in order to consistently deliver a customer experience that meets that need.

We’ve identified thirteen award categories that recognise innovation and measurable success across multiple pillars.

Click through each to see which categories you would like to enter.

Purpose-led Marketing Award

Recognises the best purpose-led brand marketing strategy that demonstrates an impact on society and/or the environment, while simultaneously achieving business and/or brand objectives.

Evaluation criteria

Clearly explain:

  • The brand and/or business challenge.
  • The societal and/or environmental challenge.
  • How the brand authentically solves the societal and/or environmental problem.
  • The brand and/or business objectives.
  • The activity plan, strategic goals and intent.
  • The measurable impact on society and/or the environment, as well as on the brand and/or business.

Strategic Sponsorship Marketing Award

Recognises a great use of sponsorship to achieve a brand and/or business objective.

Evaluation criteria

Clearly explain:

  • The brand and/or business challenge.
  • The brand and/or business objectives.
  • Why sponsorship was chosen over other marketing investment options.
  • Who the brand and/or business serves, the different passion points and why the specific passion point was selected, e.g. football.
  • Which property within the passion point was selected and why, e.g. Kaizer Chiefs.
  • How the consumer problem is solved in the context of the property chosen.
  • The activation plan.
  • The effectiveness measurement brand and/or business objectives.

Brand Positioning Award

Recognises a brand that has distinctively positioned itself to solve an identified customer and/or consumer problem.

Evaluation criteria

Clearly explain:

How the process demonstrates rigour in the following:

  • Quantification of the identified opportunity.
  • Discovery of a customer and/or consumer insight within the opportunity.
  • The competitor analysis.
  • Articulation of the current and desired brand positioning.

The Brand Positioning should include the following pillars:

  • Purpose – the reason the brand exists.
  • Clarity on who the brand serves.
  • Insight and relevance – the customer and/or consumer problem.
  • Distinctive proposition – how the problem was solved differently to, and better than, any other brand.
  • Credible – substantiate the brand proposition.
  • Personality – define the tonality of the communication and/or engagement.

Marketing Innovation Award

Recognises an organisation that has pushed the boundaries and demonstrated outstanding marketing innovation.

Evaluation criteria

Clearly explain:

  • The ground-breaking insight.
  • How the insight informed the innovation.
  • How the innovation challenged the status quo.
  • The execution of the innovation.
  • The measureable impact of the innovation.

New Product or Brand Launch Award

Recognises the best marketing for the launch of a new product or service, or the re-launch of an old one.

Evaluation criteria

Clearly explain:

  • The sustainable product and/or service marketing innovation for an existing brand owner and/or newly emerged business.
  • Demonstrate a solid customer understanding based on a needs analysis.
  • Demonstrate clear vision and strategy delivered with effective communications including, though not limited to, innovation and creativity.
  • Measurement of ‘newness’ in relation to the initiative’s effectiveness.

Reputation Management (Corporate and Brand) Award

Recognises the best all-round reputation management strategy.

Evaluation criteria

Clearly explain:

  • The positive change in corporate stakeholder reputation amongst customers and employees.
  • The suitability of the platforms used to achieve results.
  • Demonstrate integrated thinking.
  • Demonstrate the processes and procedures implemented for reputation management.

South African Resonance Marketing Award

Recognises a brand that has managed to tap into a truly South African insight. The entrant does not have to be a South African brand, though it must resonate a uniquely South African point of view.

Evaluation criteria

Clearly explain:

  • The discovery of a South African consumer insight.
  • The brand objectives.
  • How the insight was implanted to engage with the consumers it serves.
  • How consumer engagement delivered against brand objectives.

Excellence in Brand Marketing B2B Award

Recognises the best brand-to-business strategy.

Evaluation criteria

Clearly explain:

  • The current brand perceptions and positioning.
  • The brand and/or business challenge or opportunity.
  • Who the brand and/or business serves (the outcome of segmentation).
  • The identified insight for this audience.
  • The desired brand positioning.
  • The brand objectives.
  • How business resources were structured around delivering a persuasive, engaging customer experience.
  • How the customer experience built an awareness of, belief in and affinity for the desired brand positioning.
  • Measurable results against the objectives.

Integrated Marketing Award

Recognises the best integrated marketing strategy.

Evaluation criteria

Clearly explain:

  • The current brand perceptions and positioning.
  • The brand and/or business challenge or opportunity.
  • Who the brand and/or business serves.
  • The identified audience insight.
  • The desired brand positioning.
  • Brand objectives.
  • How business resources were structured around delivering a persuasive, engaging customer and/or consumer experience.
  • How the customer and/or consumer experience built an awareness of, belief in and affinity for the desired brand positioning.
  • Measurable results against the objectives.

Limited Budget Unlimited Idea Award

Recognises the commercial success of a marketing campaign in relation to a limited budget of less than R1m.

 Evaluation criteria

Clearly explain:

  • The business challenge.
  • Objectives set.
  • The budget allocated.
  • Investment trade-offs made and why.
  • The activation plan.
  • Effectiveness against objectives.

Internal Marketing Award

Recognises the best internal marketing strategy that demonstrates a unique and fresh way of communicating with internal stakeholders, e.g. employees, employers, shareholders, etc.

Evaluation criteria

Clearly explain:

  • The unique campaign innovation that has never used before.
  • The campaign execution and element effectiveness.
  • The campaign relevance matching the brand, target audience and media used. How the results matched the original objectives.
  • Effective employee research – the learnings gathered about internal resources, the solutions to better performance and the research method implemented.
  • The successful integration of corporate values – how were corporate values and culture instilled, and how they were understood and accepted.
  • Evidence of improved employee motivation, e.g. performance, motivation, etc.
  • Improved brand or service provision for customers, e.g. better customer interactions, improved positive employee explanations of the product and/or service.

Rising Star of The Year Award

Recognises the best young marketer who has demonstrated the potential to become an outstanding marketing leader.

Submission

Entrants must submit:

  • A 1 000-word submission on the topic: “What do you see as the core skills of a marketer in 2020 and what would your contribution be”.
  • Submission of a personal biography, including but not limited to; academic achievements, career highlights, and recommendations from a senior credible individual from the marketing industry – a minimum of 500 words.
  • Endorsement from at least two senior personnel working directly with the candidate.

Evaluation criteria

  • 30 years or younger

Marketer of The Year Award

Recognises an individual who has excelled above all others in the field of marketing.

Evaluation criteria

  • Over a minimum of five years.
  • Demonstration of how he/she continues to learn.
  • Inspired mentorship of junior marketers.
  • Demonstration of how he/she proactively transforms the marketing industry.
  • Three peer testimonials.
  • Two case studies that demonstrate:
    • The discovery and articulation of a customer and/or consumer insight.
    • Translation of the insight into a desired brand positioning.
    • The creation of a holistic customer and/or consumer experience.
    • Leadership and alignment of the organisation’s resources behind delivering the customer and/or consumer experience.
    • Effectiveness of this customer and/or consumer experience in building an awareness of, belief in and affinity for the desired brand positioning.
    • Measurable return on investment against objectives.

RULES

  1. Work entered into more than one category must be treated as a separate entry.
  2. Multiple entries are allowed, however, multiple payments will apply.
  3. All entries must be supplied and conform to category rules and submission formats.
  4. Entries must be received by midnight on the 28th February 2019
  5. Entries are open to any individual or organisation based anywhere in South Africa.
  6. The judges reserve the right to re-allocate entries that they may deem have been entered in an incorrect category.
  7. The organisers reserve the right to publish and/or exhibit screen grabs and/or submitted materials for PR purposes.  This will be done in consultation with the entrant, so as to ensure sensitive data is not published without consent.
  8. The organisers reserve the right to verify that all entries have been commercially produced for a commercial client where relevant.
  9. The judges’ decision is final. All entries submitted must be legal. Any entries containing offensive material will be disqualified.

PROCESS

  1. Register on the entry portal here
  2. Choose your category
  3. Complete the application form
  4. Upload your work in any of these formats:
    • .mp4, .mp3, .doc, .pdf, .ppt
    • (Not exceeding 20MB)
  5. Confirm entry
  6. Make payment of R1 250 (excluding VAT) per entry